Atlas EPS exhibits at the World of Concrete show
World of Concrete 2012 – Las Vegas, NV
The World of Concrete
Now in its 39th year, the WOC show covers more than 550,000 square feet of exhibition space and was attended by more than 50,000 concrete industry professionals.
2012 was the second year for Atlas EPS to be exhibiting at WOC. This year we had a new, custom booth that featured product displays that accurately conveyed common application details of our ThermalStar® X-Grade™ product and our Elevation® Geofoam product. Our booth also utilized a flat-screen monitor displaying Elevation installation photos, as well as a conference room constructed using our X-Grade product.
The Atlas EPS booth was located in the central hall near the large concrete pump trucks and earth moving equipment area. The traffic in the central hall is typically the
strongest and this year did not disappoint. Most of the time, the Atlas EPS booth staff was answering the questions of multiple potential customers. These customers were from all over North America with some also attending from Europe, Asia, and South America.
The X-Grade and Elevation product representation both enjoyed an overwhelmingly positive response from visitors to our booth. The customers most interested in the
X-Grade product seemed particularly keen on the integrated termiticide featured in the product. The Elevation display seemed to be eye-opening for the customers who did retaining wall work. Many seemed unaware of the benefits of using Elevation Geofoam instead of traditional soil fill.
Overall, the World of Concrete show was a great success for Atlas EPS. Many new contacts were made and many existing relationships were renewed. If you are going to be out in Las Vegas next January, please plan on visiting the Atlas EPS World of Concrete booth in 2013!